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New Jersey City University - SPRING 2011(JAN-APR) | ||
Section 2924 | ||
 | Essentials of Marketing Research (2nd Edition) by Mary F. Wolfinbarger, David J. Ortinau, Robert P. Bush, Joseph Hair Jr., Mary Celsi, Joseph F. Hair Paperback, 416 Pages, Published 2009 ISBN-10: 0-07-340482-9 / 0073404829 ISBN-13: 978-0-07-340482-0 / 9780073404820 "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' ye | |