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 | The Experience Economy: Work Is Theater & Every Business a Stage (1st Edition) by James H. Gilmore, B. Joseph Pine, The Experience Economy Hardcover, 272 Pages, Published 1999 ISBN-10: 0-87584-819-2 / 0875848192 ISBN-13: 978-0-87584-819-8 / 9780875848198 在线阅读本书 You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, | |