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Niagara University - SPRING 2011 | ||
Section A | ||
 | Strategic Advertising Management (3rd Edition) by Larry Percy, Richard Rosenbaum-Elliott, Richard H. Elliott Paperback, 430 Pages, Published 2009 ISBN-10: 0-19-953257-5 / 0199532575 ISBN-13: 978-0-19-953257-5 / 9780199532575 Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats | |