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University of South Carolina - SPRING 2011 | ||
Section 001 | ||
 | E-Commerce 2009 (5th Edition) by Kenneth C. Laudon, Carol Guercio Traver Hardcover, 904 Pages, Published 2008 ISBN-10: 0-13-600711-2 / 0136007112 ISBN-13: 978-0-13-600711-1 / 9780136007111 This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Bui | |