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University of South Carolina - SPRING 2011

Textbooks for Course IBUS 402

Section 001

      
The Lexus and the Olive Tree: Understanding Globalization ()
by Thomas L. Friedman
Hardcover, 469 Pages, Published

ISBN-10: 0-374-18552-2        / 0374185522

ISBN-13: 978-0-374-18552-7 / 9780374185527

One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marvelled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: half the


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