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 | Inside Real Innovation: šHow the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving (1st Edition) by Eugene A. Fitzgerald, Carl J. Schramm, Andreas Wankerl Hardcover, 233 Pages, Published 2010 ISBN-10: 981-4327-98-0 / 9814327980 ISBN-13: 978-981-4327-98-5 / 9789814327985 This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is failing to work as it once did, and what all parties can | |