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University of South Carolina - SPRING 2011 | ||
Section 001 | ||
 | Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Updated Edition) by Norman M. Bradburn, Brian Wansink, Seymour Sudman Paperback, 448 Pages, Published 2004 ISBN-10: 0-7879-7088-3 / 0787970883 ISBN-13: 978-0-7879-7088-8 / 9780787970888 Since it was first published more than twenty-five years ago, "Asking Questions" has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, an | |