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University of South Carolina - SPRING 2011 | ||
Section 001 | ||
 | The Super Bowl of Advertising: How the Commercials Won the Game (1st Edition) by Bernice Kanner Hardcover, 240 Pages, Published 2003 ISBN-10: 1-57660-131-5 / 1576601315 ISBN-13: 978-1-57660-131-0 / 9781576601310 The Super Bowl is the most watched, most anticipated, most expensive, most influential arena in the world for television advertising. It is the place for advertisers to showcase their best, and for millions of viewers to see, judge, and respond to the most costly, creative commercials they`ll e | |