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Madonna University - WINTER 2011 | ||
Section 01 | ||
 | Strategic Management of e-Business (2nd Edition) by Stephen Chen Paperback, 384 Pages, Published 2004 ISBN-10: 0-470-87073-7 / 0470870737 ISBN-13: 978-0-470-87073-0 / 9780470870730 E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches | |