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The University of North Carolina at Greensboro - FALL 2010 | ||
Section 01 | ||
 | Consumer Behavior: Buying, Having, and Being (8th Edition) by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Jan-1465 Hardcover, 720 Pages, Published 2008 ISBN-10: 0-13-601596-4 / 0136015964 ISBN-13: 978-0-13-601596-3 / 9780136015963 For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. | |