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California State University - Stanislaus - FALL 2010 | ||
Section 006 | ||
 | Strategic Marketing Problems: Cases and Comments (11th Edition) by Roger A. Kerin, Robert Allen Peterson, Robert A. Petersen Hardcover, 736 Pages, Published 2006 ISBN-10: 0-13-187152-8 / 0131871528 ISBN-13: 978-0-13-187152-6 / 9780131871526 This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consi | |