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The University of Tampa - FALL 2010 | ||
Section K | ||
 | The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (3rd Edition) by Robert W. Bly Paperback, 432 Pages, Published 2006 ISBN-10: 0-8050-7804-5 / 0805078045 ISBN-13: 978-0-8050-7804-6 / 9780805078046 The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywritin | |