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The University of North Carolina at Greensboro - FALL 2010 | ||
Section 01 | ||
 | Franchising (4th Edition) by Richard J. Judd, Robert T. Justis Paperback, 621 Pages, Published 2007 ISBN-10: 0-7593-6705-1 / 0759367051 ISBN-13: 978-0-7593-6705-0 / 9780759367050 This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must ma | |