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Business Marketing Management: A Strategic View of Industrial & Organizational Markets (The Dryden Press Series in Marketing)
by Michael D. Hutt, Thomas W. Speh
Hardcover, 816 Pages, Published 1997, 6th Edition


List Price: $85.50

ISBN-10: 0-03-020633-2        (0030206332)

ISBN-13: 978-0-03-020633-7 (9780030206337)
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