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Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)
by John E.G. Bateson
Hardcover, 471 Pages, Published 1998, 4th Edition


List Price: $199.95

ISBN-10: 0-03-022519-1        (0030225191)

ISBN-13: 978-0-03-022519-2 (9780030225192)
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