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Promotion Management & Marketing Communications (Dryden Press Series in Marketing)
by Terence A. Shimp
Hardcover, 673 Pages, Published 1993, 3 Sub Edition


List Price: $76.95

ISBN-10: 0-03-076748-2        (0030767482)

ISBN-13: 978-0-03-076748-7 (9780030767487)
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