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Direct Marketing: An Integrated Approach (Mcgraw Hill/Irwin Series in Marketing)
by William J., Ph.D. McDonald
Hardcover, 532 Pages, Published 1997, Har/Dis Edition


List Price: $172.20

ISBN-10: 0-07-561743-9        (0075617439)

ISBN-13: 978-0-07-561743-3 (9780075617433)
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