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Marketing Essentials: Mastering Concepts and Practices
by William F. Schoell, Joseph P. Guiltinan, Laura Valvatne
Paperback, 608 Pages, Published 1993


List Price: $62.55

ISBN-10: 0-205-14323-7        (0205143237)

ISBN-13: 978-0-205-14323-8 (9780205143238)
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