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Decisions in Marketing: Cases and Text
by Lawrence J. Ring, Derek A. Newton, Neil H. Bordon, Paul W. Farris
Hardcover, 800 Pages, Published 1989, 2nd Edition


List Price: $59.95

ISBN-10: 0-256-03714-0        (0256037140)

ISBN-13: 978-0-256-03714-2 (9780256037142)
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