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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Hardcover, 864 Pages, Published 1994


List Price: $94.06

ISBN-10: 0-256-16911-X        (025616911X)

ISBN-13: 978-0-256-16911-9 (9780256169119)
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