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Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)
by William D. Perreault, E. Jerome McCarthy
Hardcover, 613 Pages, Published 1996, 7th Edition


List Price: $63.95

ISBN-10: 0-256-18341-4        (0256183414)

ISBN-13: 978-0-256-18341-2 (9780256183412)
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