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Cases in Marketing Management
by Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet
Hardcover, 608 Pages, Published 1991, 1st Edition


List Price: $96.60

ISBN-10: 0-471-54746-8        (0471547468)

ISBN-13: 978-0-471-54746-4 (9780471547464)
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