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Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach
by Edwin J. Nijssen, Ruud T. Frambach
Hardcover, 156 Pages, Published 2000, 1st Edition


List Price: $115.00

ISBN-10: 0-7923-7272-7        (0792372727)

ISBN-13: 978-0-7923-7272-1 (9780792372721)
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