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Marketing Management Support Systems: Principles, Tools and Implementation (International Series in Quantitative Marketing)
by Berend Wierenga, Gerrit van Bruggen
Hardcover, 360 Pages, Published 2000, 1st Edition


List Price: $134.50

ISBN-10: 0-7923-8615-9        (0792386159)

ISBN-13: 978-0-7923-8615-5 (9780792386155)
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