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Integrated Branding : Becoming Brand-Driven Through Companywide Action
by F. Joseph LePla, Lynn M. Parker
Hardcover, 320 Pages, Published 1999


List Price: $125.00

ISBN-10: 1-56720-238-1        (1567202381)

ISBN-13: 978-1-56720-238-0 (9781567202380)
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