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Advertising Management (5th Edition)
by Rajeev Batra, John G. Myers, David A. Aaker
Hardcover, 754 Pages, Published 1995, 5th Edition


List Price: $130.00

ISBN-10: 0-13-305715-1        (0133057151)

ISBN-13: 978-0-13-305715-7 (9780133057157)
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