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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by Robert G. Cooper
Paperback, 416 Pages, Published 2001, 3rd Edition


List Price: $29.00

ISBN-10: 0-7382-0463-3        (0738204633)

ISBN-13: 978-0-7382-0463-5 (9780738204635)
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