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Optimal Database Marketing: Strategy, Development, and Data Mining
by Ronald G. Drozdenko, Perry D. Drake
Hardcover, 398 Pages, Published 2002, 1st Edition


List Price: $80.95

ISBN-10: 0-7619-2357-8        (0761923578)

ISBN-13: 978-0-7619-2357-2 (9780761923572)
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