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Building Models for Marketing Decisions (International Series in Quantitative Marketing)
by Peter S. H. Leeflang, Dick R. Wittink, M. Wedel, Philippe A. V. Naert
Hardcover, 668 Pages, Published 2000, 1st Edition


List Price: $349.00

ISBN-10: 0-7923-7772-9        (0792377729)

ISBN-13: 978-0-7923-7772-6 (9780792377726)
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