Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing) by Joel Reedy - 9780030211072 - Compare Discount Book Prices & Save up to 90%

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		Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing) by Joel Reedy, Shauna Schullo, Kenneth Zimmerman ISBN-10: 9780030211072 ISBN-10: 0-03-021107-7 ISBN-13: 9780030211072 ISBN-13: 978-0-03-021107-2 Hardcover 2000 Harcourt Find Lowest Price
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Book Description OVERVIEW This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.