 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Marketing Strategy by O. C. Ferrell ISBN-10: 9780030321030 ISBN-10: 0-03-032103-4 ISBN-13: 9780030321030 ISBN-13: 978-0-03-032103-0 Paperback 2001-07-26 South-Western College Pub Find Lowest Price |
Editorials | ||
Product Description Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing. | ||
Reviews | ||
I could not read it! Yes, I could not read this book. I bought it from Amazon and it wasn't delivered. Disappointing. The 1 only star is symbolic of this disappointment. | ||
Clear and Succinct Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book. Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management | ||
What a great text! This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up! | ||