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 | | Promotion Management & Marketing Communications (Dryden Press Series in Marketing) by Terence A. Shimp ISBN-10: 9780030767487 ISBN-10: 0-03-076748-2 ISBN-13: 9780030767487 ISBN-13: 978-0-03-076748-7 Hardcover 1993-01 Dryden Pr Find Lowest Price |
Reviews | ||
chapter 3 and chapter 4,5,6 1.environmental,regulatory,and ethical issues in marketing communications 2.targeting intregrated marketing comunications -market segmentation -the communication process and fundamentals of buyer behavior -the role of persuasion | ||
overview of promotion mgt and imc the importance of achieving integratio | ||
overview of promotion mgt and intergrated marketing communic overview of promotion mgt and intergrated marketing communications.the importance of achieving integration.concept od brand-equity is emphasized | ||