 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Fundamentals of Marketing (Mcgraw Hill Series in Marketing) by William J. Stanton, Michael J. Etzel, Bruce J. Walker ISBN-10: 9780070610156 ISBN-10: 0-07-061015-0 ISBN-13: 9780070610156 ISBN-13: 978-0-07-061015-6 Hardcover 1994-01 Mcgraw-Hill College Find Lowest Price |
Reviews | ||
Excellent book for the beginners. It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler. | ||