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 | | Business Marketing: Connecting Strategy, Relationships, and Learning by F. Robert Dwyer, John F Tanner, John Tanner ISBN-10: 9780072410631 ISBN-10: 0-07-241063-9 ISBN-13: 9780072410631 ISBN-13: 978-0-07-241063-1 Hardcover 2001-07-13 McGraw-Hill/Irwin Find Lowest Price |
Editorials | ||
Product Description This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. | ||
Reviews | ||
looks great - but is not functional To high price for the basic marketing the book contains - written with way to many words. As a student I dislike wasting time reading more than I need and pay for more than I get. | ||