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 | | Marketing Channels: A Relationship Management Approach by Lou E Pelton, David Strutton, James R Lumpkin ISBN-10: 9780072895124 ISBN-10: 0-07-289512-8 ISBN-13: 9780072895124 ISBN-13: 978-0-07-289512-4 Hardcover 2001-08-24 McGraw-Hill/Irwin Find Lowest Price |
Editorials | ||
Product Description This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester. | ||
Reviews | ||
some chapters in this book can u send me the first seven chapters of this book , plz tell me how many chapters in this book . | ||