 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Understanding Business by William G. Nickels, James M. McHugh, Susan M. McHugh ISBN-10: 9780075618775 ISBN-10: 0-07-561877-X ISBN-13: 9780075618775 ISBN-13: 978-0-07-561877-5 Hardcover 1998-07 Richard D Irwin Find Lowest Price |
Editorials | ||
Product Description The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 “intro” faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition, there are a few essential things to understand: This 5/e has been through the an intense, customer-driven development plan - hundreds of professors were reviewed, many students critiqued, and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever. Technolgy – look below under Features and under Supplements to learn more about the this hot topic! The Perfect Author Team – You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors, you will find them to be a tremendous resource in helping you to close business! They are here for us! Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors. Business Week Edition – None of our competitors will have this option! | ||
Reviews | ||
Something similar perhaps? Business Basics Bestseller 1: The Easy, Interesting, Open-book Look at the Game of Business Numbers! 2nd Edition When you seek to understand business, you can go with the long version or the short version. If you never had the financial side of a business explained to you before, you could consider "Business Basics Bestseller 1" as a 150 page starting point. This is not a suggestion that you substitute it for this book, just that you check it out as well. The BBB #1 book was written by a guy who teaches this stuff to everyone from shop floor employees to directors in companies. He's got a practical insight on how to get the right points across in a very entertaining way. BBB #1 will introduce you to the basics of business including the terms behind the numbers and where all the financial statements and formulas come from. That's a big help before you plow into a full-fledged business text. Search for "Business Basics Bestseller 1" and add it to your consideration. It can be one of your best investments. At less than 150 pages, you can enjoyably zip through it. | ||
Worthwhile elementary text. This book covers a lot of ground, so if it starts with some awfully basic stuff, that's okay. The only real complaint that I have is that the authors are a bit too rah-rah for my taste when discussing marketing, but then, that's probably par for the course; everybody who is into marketing tends to go overboard on the bubbly, fake energy. That, and the fact that they demonstrate an astounding lack of understanding of basic arithmetic when they assert that "while saving 2% by paying a bill early may not sound like much, doing it over the course of a year will save you 24%". | ||
In great shape! When i recieved the book i recieved it very quickly and it was also in great condition! I am glad i waited those couple of days for this book instead of buying it from any bookstore! Thanks! | ||
Understanding Business with OLC PowerWeb Card and CD 7e This is a great book for the student studying Business, I can't beleive how well this book was put together. | ||
Book Review The text was in great condition and arrived earlier than expected. Thank you. | ||