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 | | Services Marketing: People, Technology, Strategy (4th Edition) by Christopher Lovelock ISBN-10: 0130173924 ISBN-10: 0-13-017392-4 ISBN-13: 9780130173928 ISBN-13: 978-0-13-017392-8 Hardcover 2000-07-25 Prentice Hall Find Lowest Price |
Editorials | ||
Book Description Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. | ||
Reviews | ||
very informitive A very informative book, however it is easy to see that it was written by professors. The book does make basic business subjects more complex than needed. | ||
Excellent book covering a critical topic As Services industries continue to become a larger and larger share of our global economy, the importance of Services Marketing can only grow. Wirtz and Lovelock have written an excellent book for understanding Services Marketing and backing it up with numerous excellent real world case examples. I have been in the Services industry for 21 years, but still learned a tremendous amount from the book and cases. The book makes it easy to grasp the key concepts and has a logical, smooth flow. If after reading this book and exploring the accompanying cases, you still don't have a thorough knowledge of Services Marketing, it is YOUR fault! I highly recommend this book and think it should be part of every MBA program. | ||
Synthesizes all the best practices and leading edge thinking This is such a well-written and well-organized book that you can simply read from cover-to-cover or jump into your interested chapters right away. Not only does the authors present you with their in-depth coverage of the various services related topics, supplementary materials (papers, cases) from other excellent sources/authors make this an absolute encyclopedia of services marketing and a coherent contemporary literature for both novices and seasoned practitioners. This is THE book for this very under-written and immensely critical topic of services marketing and an essential reading for the 60-80% of the workforce who are involved in the ever growing services sector. | ||
An Excellent Insight Into the World of Services Marketing With its comprehensive content, the book gives a fantastic overview of the important issues in services marketing today. There are many interesting and practical examples demonstrating the learning points. Well-balanced perspective. Besides giving readers the foundations of concepts and tools to use as services marketing managers, it also gives readers interesting tips on how to get around or leverage on current services strategies used by companies as customers. | ||
Review by Venkat Its a very useful book covering all aspects of services marketing. Contents are well organised with real world examples, frameworks that you can apply to practical issues etc. I have read through all the chapters in the book and a few headings very interesting 1) Loyalty 2) Managing services people 3) Understanding service quality 4) Power of service guarantee I strongly recommend anyone interested in services marketing to buy this book. | ||