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 | | The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Thomas Nagle, Reed Holden ISBN-10: 013026248X ISBN-10: 0-13-026248-X ISBN-13: 9780130262486 ISBN-13: 978-0-13-026248-6 Hardcover 2001-11-10 Prentice Hall Find Lowest Price |
Reviews | ||
good book, shipping too slow This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants. Unfortunately, it took 10 days to arrive using standard shipping. | ||
Best book on Pricing I have ever read I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience. If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice. | ||
Great, great, great This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing. I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics by words, not by numbers. Actually, princing managers tipically try to find diverse formulae to apply to price their items. Nevertheless, this book teaches you that it is one of the ways, but pricing a product is much more than using a formulae...it is strategy and psicology as well!!! | ||
The very best pricing manual I bought a second copy of this book after loaning it to too many people to know who had had it last. The book is not light reading, is highly technical and has more than a little math to comprehend. But, it is worth it. The strategic thinking is very focused. If you are stuck on how to price your product or how to combat price competition, read this book. | ||
Looking for guidance/framework on how to price our products ... We have the challenge of taking new products and services to the marketplace and really were looking form some guidance on a place to start. The area we are working in is really developing a new market as well. So we were wondering "What Price do we place on these product and services?" We could not afford the experts on pricing (aka Strategic Pricing Group now part of The Monitor Group). And were looking for a place to start. All research including reviews from Amazon pointed us to start with this book. To myself and our endeavor, it the first 3 weeks of owning the book, I have read several chapters multiple times and the foundation framework on pricing is shares has already proven to be worth many times the price of the book. On top of it, it is easy to read. Thanks to the people who took the time to make this book. | ||