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 | | Advertising Management (5th Edition) by Rajeev Batra, John G. Myers, David A. Aaker ISBN-10: 9780133057157 ISBN-10: 0-13-305715-1 ISBN-13: 9780133057157 ISBN-13: 978-0-13-305715-7 Hardcover 1995-12-12 Prentice Hall Find Lowest Price |
Reviews | ||
Comprehensive and easy to read Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! | ||
Excelent for both professionals and students Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of "doing bissiness"! I recommend it for anyone with the least interest in marketing. | ||