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 | | The Complete Book of Model Fundraising Letters by Roland Kuniholm ISBN-10: 9780133342024 ISBN-10: 0-13-334202-6 ISBN-13: 9780133342024 ISBN-13: 978-0-13-334202-4 Hardcover 1995-03-10 CCH Find Lowest Price |
Editorials | ||
Product Description This invaluable resource is a collection of over 350 sample letters and models, plus excerpts, teasers, and opening lines that will deliver thousands of dollars of contributions for your organization. Use the models "as is" or adapt them easily to your own purposes. Either way, theyll help your requests jump out of the multitude of requests that flood the mail, get them read, and - most importantly - get a response. Youll find letters for every kind of fund-raising effort. In addition, this book provides ingenious "hooks" that will help get your envelope opened; pointers for writing strong opening copy, plus tips on asking for the right gift amount; structuring your fund-raising request; designing your direct mail packing; producing cost-effect mailings, testing, and much more! | ||
Reviews | ||
Great Reference I found this book to be a great overview with lots of examples. It's been shared around our office over and over again! | ||
Jam Packed with Samples In addition to advice on how to write successful fundraising letters, this book contains hundreds of models, samples, and excerpts of actual letters. One section covers letters soliciting volunteer help. (summary by South TX Library System) This book has 378 pages, so chances are very good that you will find a sample letter close to what you need. Inexperienced letter writers tend to be too wordy and turn off their potential funders. I really recommend that people pay close attention to the advice in this book. | ||
The most frequently borrowed fund raising book I own Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book. | ||
moderately helpful My pleasure in the book was minimized when I came to the sections on telemarketing, etc. . . not what I expected. The portions of the book that were helpful, were A-1. | ||
Extremely useful shelf-reference for fund-raisers Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise. | ||