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 | | Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition by Naresh K Malhotra, Naresh Malhotra ISBN-10: 9780133768565 ISBN-10: 0-13-376856-2 ISBN-13: 9780133768565 ISBN-13: 978-0-13-376856-5 Hardcover 2001-12-04 Prentice Hall Find Lowest Price |
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Product Description Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills. | ||