Using an abundance of actual applications from the “real world,” Principles of Financial Management shows how an understanding of the general theory of finance can help develop a “ready intuition” for solving problems never seen before — and how this intuition can be applied to the world of corporate financial management. Features an abundance of applications — most involving well-known corporations — all designed to illustrate how financial principles are useful and immediately applicable to the real world. Offers a practitioner's real-world perspective, drawing on one of the author's extensive first-hand experience and unique insights in the everyday world of finance.