 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | E-commerce: Business, Technology, Society by Kenneth C. Laudon, Carol Guercio Traver, Carol G. Traver ISBN-10: 9780201748154 ISBN-10: 0-201-74815-0 ISBN-13: 9780201748154 ISBN-13: 978-0-201-74815-4 Hardcover 2002-01-15 Addison Wesley Publishing Company Find Lowest Price |
Editorials | ||
Book Description B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce. | ||
Reviews | ||
Excellent textbook on E-commerce I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce. | ||
Good, but dated.... I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place. If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source. This is one of the few areas in business where the textbook should be updated every 2 years. Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security. | ||
Great Buy This was a great buy, The book came in the indicated condition and has been a great help! | ||
E-Commerce: Business, Technology, Society Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site. | ||
Practical, Informative, and Interesting This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece. | ||