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 | | Investigating Communication: An Introduction to Research Methods (2nd Edition) by Lawrence R. Frey, Carl H. Botan, Gary L. Kreps ISBN-10: 0205198260 ISBN-10: 0-205-19826-0 ISBN-13: 9780205198269 ISBN-13: 978-0-205-19826-9 Hardcover 1999-11-05 Allyn & Bacon Find Lowest Price |
Editorials | ||
Product Description This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research. | ||
Reviews | ||
Investigating Communication Offers Excellent Overview I highly recommend this book to those seeking an introduction to communication research methods. This book is creative and well organized. Concepts are explicated with "real studies" and the concepts' definitions are clearly conveyed. The numerous examples highlight the breadth and depth of research in the field of communication studies while helping the reader to answer the "so what" questions about research methods. I enjoy using this book with my undergraduate research methods classes and my students speak favorably about their experience using it. | ||