 |
GetTextbooks.co.uk
Compare Prices & Save up to 90% |
|
|
|
| Login | Sign up | My Wish List |
 | | Market-Driven Management: Strategic and Operational Marketing by Jean-Jacques Lambin ISBN-10: 9780312231859 ISBN-10: 0-312-23185-7 ISBN-13: 9780312231859 ISBN-13: 978-0-312-23185-9 Hardcover 2000-05-19 Palgrave Macmillan Find Lowest Price |
Editorials | ||
Book Description Taking a market approach, the author challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. Peppered throughout with numerous international case vignettes and examples from a range of manufacturing, service, consumer and business-to-business sectors, the text ends with 10 longer case studies. | ||
Reviews | ||
Confused It's not possible for me to rate this book, as I didn't reveive it. | ||