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 | | Marketing Management: A Relationship Marketing Perspective by Cranfield School of Management ISBN-10: 9780312231866 ISBN-10: 0-312-23186-5 ISBN-13: 9780312231866 ISBN-13: 978-0-312-23186-6 Hardcover 2000-06-17 Palgrave Macmillan Find Lowest Price |
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Product Description The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an unprecedented achievement, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships. | ||
Book Description The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an unprecedented achievement, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships. | ||