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 | | Relevant Business Statistics Using Excel with Data Disk: Package by David Gerbing ISBN-10: 9780314126801 ISBN-10: 0-314-12680-5 ISBN-13: 9780314126801 ISBN-13: 978-0-314-12680-1 Hardcover 1998-07-27 Dame Publishing Find Lowest Price |
Editorials | ||
Product Description Not only classroom tested, this book has truly been classroom driven. David Gerbing has been teaching this material in his own classes for over 3 years and revising it to better address difficult topics and areas of student confusion. This Excel driven text combines the presentation of content, the illustration of concepts, and multiple opportunities for application throughout the body of each chapter; the author does not wait until the end of the chapter to provide exercises which reinforce the material. He relies heavily on visual examples (line graphs, tables, histograms, screen dumps from Excel, ect.) to explain and support the theoretical material being discussed. The integration of content and exercises allows for more regular practice of statistical principles, ensuring a higher level of student mastery. | ||
Reviews | ||
Reminded me of my days at Yale..... Before I conceded the bar I went through profound mathematics courses through "Yale's Professor Challenge Program." Dr. Gerbing and his book have brought me back to brilliant years in the statistics classroom; this book brought me up to speed on the innovative computer technology that is premeditated for statistics. I was astounded how thorough this masterpiece is such auxiliary. By extreme, the book went more in depth than the professors at Yale. I would definitely advise this book; it will be sitting on my bookcase in the oval office very shortly. | ||
Much better than expected I bought this book to refresh my memory of the statistics class I took in college and also to master how to use the ubiquitous Excel program for statistical analysis. I was not willing to try any other statistical analysis softwares. This book exceeded my expectations in both regards. It explains key concepts very well, backed by real-life examples to illustrate their practical aplications using Excel. I have had an easier and more enjoyable time both reviewing my statistics and learning Excel. | ||
Statistics for the rest of us This book accomplishes a great deal - it moves the reader from basic, descriptive statistics to inferential statistics quickly and logically. Each chapter is organized so you can repreat the steps using Excel functions, the Excel Data Analysis Add-in, or using traditional notation. The data are included on a disk, so you don't have to re-key. Also included are Dr. Gerbing's own templates, which include important tools that the Redmond Raiders left out. I was fortunate enough to have had a course with Dr. Gerbing; I know that he has spent the last five or so years refining his teaching methods, so MBA students can learn AND apply statistics to their business lives. This book is truly a great accomlishment and a contribution to business people who want to use regression analysis - or just have a better understanding of the components that make for solid market research. In an age where we all spend thousands on research studies, it is more than a good idea to know what questions to ask of the syndicated research we're offered, or how to set up the framework for a proprietary study. As a marketing professional, I have found this text very useful. Now - if you can get Gerbing to market the powerpoint slides ... | ||