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Analysis for Strategic Marketing

by Vithala R. Rao, Joel H. Steckel

ISBN-10: 9780321001986
ISBN-10: 0-321-00198-2
ISBN-13: 9780321001986
ISBN-13: 978-0-321-00198-6
Paperback
1998-08-20
Addison Wesley Longman, Inc.


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Reviews


Did not receive this book
I waited a month for this book, sent emails regarding my order, and heard nothing back. I have filed a claim against this seller through Amazon.

Support materials are minimal
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.


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