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 | | Business Communication, Anniversary Edition by Carol M. Lehman, Debbie D. Dufrene, Deborah Daniel Dufrene ISBN-10: 9780324037289 ISBN-10: 0-324-03728-7 ISBN-13: 9780324037289 ISBN-13: 978-0-324-03728-9 Hardcover 2001-02-23 South-Western Educational Publishing Find Lowest Price |
Editorials | ||
Book Description The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text delivers numerous opportunities for students to develop critical thinking skills through real-world cases and activities. By the end of the course, students have not only developed strong communication skills, but also a framework for evaluating and delivering communications within today's complex business environment. | ||
Reviews | ||
Not bad, but they didn't do their homework As a professional technical communicator, I found this book to be about middle of the road. The explanations are well done, but some of the cases are poorly researched. For example, in Chapter Five, an example letter has a product manager writing to a software vendor, asking that the program documentation be supplied. The software vendor responds that the programmers had somehow failed to write the documentation. This is nonsense; programmers don't write documentation, technical writers do. That aside, however, the good example/poor example format is very helpful to beginners. The section on oral presentations was very good, especially in the emphasis on audience research. The author again, however, undercuts herself by specifying "Windows-based presentation software", as if PowerPoint were the only presentation software on the planet, or as if it didn't run on the Macintosh platform at all. All in all, this is a good first start for a beginner, but don't take everything here as gospel. The writer appears to be somewhat familiar with business practices, but betrays a bit of academic naivete from time to time. | ||
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