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 | | Product Management - Value, quality, cost, price, profit and organization by H. E. Cook ISBN-10: 9780412799402 ISBN-10: 0-412-79940-5 ISBN-13: 9780412799402 ISBN-13: 978-0-412-79940-2 Hardcover 1997-08-31 Springer Find Lowest Price |
Editorials | ||
Product Description This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making. | ||
Reviews | ||
If you like intense statistical analysis, this book is for you Unfortunately, many many products do not have the available data to do this kind of analysis. Even if I had the data, it's unlikely I would/could do it. If you want an academic approach to Product Management then this is up your ally. Otherwise, look elsewhere. | ||